H&M Annual Report 2009

ANNUAL REPORT PART 1

H&M in words and pictures 2009

Dress

€ 39.95

H&M 2009

35 markets

1,988 stores 76,000 employees sales including VAT SEK 118.7 billion profit after tax SEK 16.4 billion

Jacket

€ 39.95

Autumn 2009 Women

H&M 2009 – page 3

Denim jacket

€ 14.95

Spring 2010 Women

Knitted hat

€ 4.90

Spring 2010 Divided

H&M 2009 – page 5

Autumn 2009 Jimmy Choo for H&M

Skor

999:799:Shoes € 79.95 Skor 799:-

H&M 2009 – page 7

Spring 2009 Children

Blouse

€ 14.90

Jumper

€ 39.95

Spring 2010 Sonia Rykiel pour H&M

H&M 2009 – page 9

Blouse

€ 34.95

Spring 2010 Women

Business concept

FAsHioN &

at the

till

BEsT PricE

fashion and quality at the best price.

QuAliTy

is to offer is to increase the

H&M’s business concept H&M’s growth target

number of stores by 10 –15 percent per year, but also to increase sales in comparable units. The growth, which is fully self-financed, will proceed with an emphasis on quality and continued high profitability.

H&M is driven by strong values

such as simplicity, continuous improvement, team spirit, cost-consciousness and entrepreneurship.

Focusing on the customer, H&M does not own any factories

H&M’s in-house designers create a wide and varied range for everyone who loves fashion. Quality is a central concept, right through from first idea to final customer. New items are offered to customers every day.

but instead works with independent suppliers via local H&M production offices in Asia and Europe. Products should be made under good working conditions and with the least possible impact on the environment.

is for every store to be in the best business location. H&M does not own any stores, but instead rents premises from both international and local landlords.

H&M’s establishment strategy

H&M 2009 – page 11

34

16

20

26

36

H&M 2009 – page 12

32

INDEX

42

H&M 2009 – SIDa 13

Part 1

H&M IN...