English

SWOT ANALYSIS

FEDERAL URDU UNIVERSITY, Gulshan-e-Iqbal.

KARACHI

SONY CORPOATION

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SWOT ANALYSIS

VS.

L.G COMPANY

Presented by:

Ali ( pUrki)

Presented to:

Miss : afshan sehar

Federal Urdu university

Karachi

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SWOT ANALYSIS

SWOT ANALYSIS

DEFINITION

The SWOT (Strengths, Weaknesses, Opportunities, and

Threats) analysis has been a useful tool for industry. The

process of utilizing the SWOT approach requires an

internal survey of strengths and weaknesses and an

external survey of threats and opportunities.

SWOT is a simple, easy to understand technique. It can

be used an end in itself. The purpose of this paper is to

demonstrate how SWOT can be used by administrators to

analyze and initiate new program offerings in vocational

education.

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SWOT ANALYSIS

SWOT ANALYSIS OF

SONY CORPORATION

&

L.G COMPANY

STRENGHTS Of SONY CORPORATION

 Strong Brand Image

 Worldwide Reputation

 High Market Share

 High Quality Products

 High Technology

 Pioneer in the Industry as Being Creative and Innovative

 Supports R&D Activites

 Diversification in Manufacturing Locations Around the World

 Ability to Provide High Motivation to Its Employees

 Loyal Customers

STRENGHTS Of L.G

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SWOT ANALYSIS

ž Market leader in home appliances.

ž Has got manufacturing unit in tax incentive .

ž Wide range of products to serve all categories.

ž Widest distribution network in the industry(47

barnches,10000 trade partners).

ž Good after sales service offered.

WEAKNESSES OF SONY CORPORATION

 Over self-confidence which’s level sometimes reaches not

paying attention to their rivals.

 Diversifications in unsuitable businesses for itself.

 They insist on their own formats.

 Competitively high prices.

WEAKNESSES OF L.G

ž Samsung being its competitor provides similar products.

ž Consumers compare L.G with Samsung its Korean rival not

with other global companies.

ž Lack of...