Mrktg Plan

Executive Summary

Mushroom Sisig is a vegetarian version of sisig. It is a meatless yet satisfying dish, a mix of fresh mushroom that gives a meaty texture and earthy flavor. It is a juicy mixture of minced button mushroom, tofu and spices. Mushroom sisig is definitely a must-try.

Many varieties of mushrooms contain selenium that is good for our bladder and like us, they produce vitamin D when exposed to sunlight. They are good source of iron plus low in calories. So instead of using pork ingredient, our Mushroom Sisig makes you indulge without the guilt. A healthy alternative without compromising the taste. Our product are made from fresh mushrooms and free from preservatives. We offer nothing but healthy and delicious product.

I. Business Mission/Vision

A. Mission

The company mission is to become known by people that our product is a healthy alternative to satisfy their cravings. This will be accomplished by offering an unprecedented experience coupled with great taste at reasonable price. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.

B. Vision

We envision a marketing system that quickly and efficiently moves wholesome and affordable. Our product must be diversified as one of the favorite dish. We have to create our market demand and grow awareness among the people.

II. SWOT Analysis

Strengths

* Passionate owners

* Experienced owners who has a creative flair

* Experienced staff to start a business and save money

* Sustainable competitive edge

Weaknesses

* First time business venture

* Start-up cost are only estimates

* Experienced in marketing our product is minimal

* Limited marketing budget to develop brand awareness

Opportunities

* Capitalize on changing market

* Only few in the market

* To grow quickly and expand, possibly partner with other business

Threats

* Competitors could “steal” our ideas

* Time...