How Britain Shops for Health & Beauty Industry Key Trends, Size, Growth, Shares and Forecast Research Report

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21.6% of health & beauty shoppers are aged 65+; however, health & beauty penetration among 65+s is the second lowest after the 1624 age group, at 65.5% compared to 3544s at 70.4% the highest of all age groups. Retailers must drive more regular spend from mature shoppers, with 55+s conducting a health & beauty shop once every few months, compared to 2534s and 3544s who shop more often.

Key Findings

Use retailer ratings across eight key metrics to benchmark the performance of retailers in the health & beauty market

Identify what factors health & beauty shoppers find important, and how well retailers satisfy the expectations of their shoppers

Understand what channels shoppers are using to make purchases and see how this varies across regions and demographics to improve customer targeting

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Synopsis

25.2% of health & beauty shoppers feel better off in 2015 compared to last year, and as a result 26.8% feel they are spending more. This has enabled health & beauty retailers to premiumise their offers, as willingness to spend is increasing and shoppers are becoming more easily encouraged to buy into newness of non-essentials more regularly.

Only 47.3% of Superdrugs visitors are frequent shoppers, causing its shopping around score to be high compared to rivals Tesco, Boots, and Asda. Superdrug needs to invest in new creative products to stand out among its value and midmarket competitors and drive additional spend from experimental shoppers.

52.4% of shoppers visit Boots for health & beauty products, a 24.1 percentage point lead ahead of the second most visited retailer, Tesco. However, when looking at frequent shoppers, Tesco outshines, with 63.5% of consumers shopping frequently with the grocer compared to...