Executive Sumarry for Competition

Executive Summary

1.1 Overview

Briefly explain the fundamentals of your business.

• Low cost cooling solutions

• Improvised technology adapted to local climatic needs

1.2 Market Need:

What problems are you solving or going after an unmet need?

• High costs

• Energy crisis

• Inexpensive cooling solution

•

1.3 Opportunity Size:

"How big is this problem, i.e. how big is the target market?"

• Huge Target Market

• Wide scale national problem

1.4 Competition:

"Who are your competitors and how are they attempting to satisfy the need?"

• Window AC

• Low end Split AC

• Local and Imported desert coolers

1.4 Our Solution:

“How are your product/services (our solution) different from the competitors-What is your competitive advantage? I.e. proprietary advantage in the form of patents, trade secrets, trademarks, customer base, barrier to entry, etc.)?”

• Adapted technology

• After sales service

• Brand name and Image

• Low production costs

• Added features

• Health benefits

1.5 Economic Benefit:

"What is the value proposition of your solution or what is the economic benefit of solving that problem? - and can you quantify it?"

• Low cost

• Easy Maintenance

• Low energy consumption

1.6 Current or Potential Customers

“Who are going to be your next ten customers” Identify current and potential customers (attach testimonials in appendix). Who are/will be the next ten customers for this company? Individuals/Companies, What are their positions? What will they spend?

1. Commercial

• offices

2. Households

• Lower class

• Middle Class

• Upper Middle Class

• Upper Class

1.7 Business Model:

"How are you going to make money?"

• Revenue Model through sales and services

1.8 Go to Market Strategy:

"How do you go to the market?" - Summarize your sales and marketing plans, and explain why these plans are credible.

• Partnership with a current market player will allow us to utilize their brand name along with their distribution...