Philip Morris

EXECUTIVE SUMMARY

Mission Statement

The mission of Philip Morris International is to successfully be a socially responsible company both at local and global level. In every country where our products are sold, we are guided by the same basic principles:

* We communicate about the serious health effects of smoking.

* We advocate for effective, evidenced-based tobacco regulation founded on the principle of harm reduction.

* We support the enactment and strict enforcement of laws that set a minimum age to purchase tobacco products. We also work closely with retailers and other partners to implement youth smoking prevention programs.

* We work with regulators, law enforcement agencies, and retailers to combat the illicit trade in counterfeit and contraband cigarettes.

Company Information

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the world’s best-selling cigarette brand. Our goals are to provide high quality and innovative products to adult smokers, generate superior returns for shareholders, and reduce the harm caused by smoking while operating our business sustainably and with integrity.

Until March 28, 2008, PMI was a wholly owned subsidiary of Altria Group, Inc. “Altria”, since that time the company has been independent and is listed on the New York Stock Exchange (ticker symbol “PM”).

Our Brands

Our international and local brands are sold in more than 180 markets. We have the industry’s strongest and most diverse brand portfolio, led by Marlboro, the world’s number one selling brand, and L&M, the third most popular brand.

Our Performance

In 2012, PMI held an estimated 16.3% share of the total international cigarette market outside of the United States, or 28.8% excluding the People’s Republic of China and the United States. 2012 was the fifth consecutive year that saw us meet or exceed our mid- to long-term (annual...