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Personality and Social Psychology Bulletin
http://psp.sagepub.com
Victoria's Dirty Secret: How Sociocultural Norms Influence Adolescent Girls and Women
Erin J. Strahan, Adèle Lafrance, Anne E. Wilson, Nicole Ethier, Steven J. Spencer and Mark P. Zanna
Pers Soc Psychol Bull 2008; 34; 288
DOI: 10.1177/0146167207310457
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http://psp.sagepub.com/cgi/content/abstract/34/2/288
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Victoria’s Dirty Secret: How
Sociocultural Norms Influence
Adolescent Girls and Women
Erin J. Strahan
Adèle Lafrance
Anne E. Wilson
Nicole Ethier
Wilfrid Laurier University
Steven J. Spencer
Mark P. Zanna
University of Waterloo
The present studies tested whether the salience of sociocultural norms for ideal appearance leads women to
base their self-worth more strongly on appearance,
which in turn leads them to feel more concerned with
others’ perceptions and less satisfied with their bodies.
Study 1 tested this model by manipulating the salience
of the sociocultural norm among female university
students. The model was supported. In Study 2 an intervention challenging the legitimacy of the sociocultural
norm was delivered to female and male adolescents.
Compared to controls, females who received this intervention were less accepting of the sociocultural norms
for appearance, based their self-worth less strongly on
appearance, and in turn were less concerned with others’ perceptions and were more...