Tiger Woods

Woods not out of the woods

ETH 301-Business Ethics

Abstract

A company’s decision to keep Tiger Woods as a spokes person is a tough call. Should the company keep him if he is making them money or is his moral conduct too outrageous for him to be a representative? If they decide to get rid of Tiger should they wait for his contract to expire and quietly release him or jut fire him outright? These are the moral dilemmas of what companies had to decide when the news of Tiger Wood’s indiscretions hit the news. Will his public apology be enough to save his product endorsement jobs?

Should the companies that dropped Tiger Woods during his scandal now reinstate him? Tiger Woods has ruined his nice guy reputation. Can he be trusted to do the right thing in the future? If companies such as Gatorade, AT&T, and Accenture reinstate their sponsorship will they lose the trust of their customers? Should they lose the trust of their customers? Will they lose their customers all together or on a temporary basis? One bad judgment call could make or break a company. Tiger will still stand to make millions of dollars from his sponsors that stuck with him. Either way he still wins in the finance area of his life.

When a company such as Accenture has a slogan of “At a time when it's tougher than ever to be a Tiger, it's important to know what it takes." Does that mean since Accenture didn’t know what it takes to hire a representative with good moral values that it reflects poor moral values back on them? Should their clientele look for another company that knows what it takes to make the best judgment calls for them? I suppose this is something that some people will look at. I believe people who are more interested in the actual quality of a product, advise or help they get from a company will look deeper into the company its self than just who is representing them in a commercial. Most people understand that sponsors are using a...