Business English

National Institute of Business Management

Chennai - 020

SECOND SEMESTER EMBA/MBA

Subject : Business English

Attend any 4 questions. Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1. How does a well written letter command reader’s attention for the purpose for which it is written? Explain.

Answer:

2. Explain the principles of effective communication or guidelines to overcome barriers to Communication.

Answer:

3. Explain the common barriers of Communication.

Answer: For the convenience of study the different barriers can be divided into four parts:

(1) Semantic Barriers

There is always a possibility of misunderstanding the feelings of the sender of the message or getting a wrong meaning of it. The words, signs, and figures used in the communication are explained by the receiver in the light of his experience which creates doubtful situations. This happens because the information is not sent in simple language.

The chief language-related barriers are as under:

(i) Badly Expressed Message:

Because of the obscurity of language there is always a possibility of wrong interpretation of the messages. This barrier is created because of the wrong choice of words, in civil words, the wrong sequence of sentences and frequent repetitions. This may be called linguistic chaos.

(ii) Symbols or Words with Different Meanings:

A symbol or a word can have different meanings. If the receiver misunderstands the communication, it becomes meaningless. For example, the word ‘value’ can have different meanings in the following sentences:

(a) What is the value of computer education these days?

(b) What is the value of this mobile set?

(c) Value our friendship.

(iii) Faulty Translation:

A manager receives much information from his superiors and subordinates and he translates it for all the employees according to their level of understanding. Hence, the information has to be moulded according to the...