Toys and Games Market Classification and Reason for Growth in Business

Market analysis of toys and games

Market research analyst predicts the global toys and games market to grow at a CAGR of 5% during the forecast period. The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs. For instance, during 2012, the online sales of toys and games accounted for 13% of the total online retail sales in North America.

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The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys and games market

Plush toys

Infant/pre-school toys

Activity toys

Dolls

Games and puzzles

Ride-on

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Plush toys dominated the market during 2014 with a market share of around 23% and is expected to reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for decorating or gifting on special occasions such as birthdays or Valentine's Day.

Segmentation by distribution channel and analysis of the toys and games market

Specialty stores

Hypermarkets/supermarkets

Department stores

E-retailers

General retailers

Specialty stores accounted for 47% of the distribution market...