Website Critique

Website Review – example

Summary of findings

This report discusses a review of the User Experience (UX) of the Your Site Here

website. A number of areas were found where improvements can to be made to the

site design, navigation, and content.

The navigation has several design flaws and needs re-building.

The two-column page layout is not helping expose content

Content is confused in places and needs reviewing across the site.

Important information, headings, and links are lost in the current design and typography schema.

Opportunities to jump ahead of the market via online customer service are not being taken on the site.

We recommend improvements to the design of the current site, with an emphasis on making it quick and easy to use,

providing direct access to ordering systems, and developing a mobile site focused on ordering.

UX review

A review of the user experience of the site picked up the following issues and concerns about the way the site works for

people using it.

The Homepage

A good measure of a company homepage is whether a visitor can

tell at-first-glance what the company does and what can be

achieved on their website.

It’s pretty clear on arriving at this homepage what the site is about

and what the company does. Showing the duck not only

communicates purpose at-a-glance but helps connect to the

company branding people see around town.

The repetition of the order links seems unnecessary on the

homepage, while the label “Quick Links” is not the best and would

not be necessary either if the links were more distinct on the page

– like the buttons in fact.

Online ordering

Looking at the market on the web it is clear no one else is providing such

easy access to online ordering as Duck Soup. It is easy to find the online

form to make an order.

But Duck Soup could lift their game even further by taking the serviceorientated approach taken by McDuffs several years ago. Like many

companies , when McDuffs first went online they...