Women ≠ Object

Women ≠ Object

Nowadays, advertising has an extreme importance in our society, because with the development of technology, we cannot help but bump into it. We always run across advertisements, even when we go to the bathroom, we might see the posters on the wall. Advertisements become an important role to appeal people to know the products or the information that advertisers want you to know. However, one might wonder if it is a good sign of the rapid technological development or even a change of people’s mind. Most of advertisements use women as their selling points or even shapes of products. This essay will deconstruct an advertisement from LUX; women are always treated just like an object.

Without a doubt, we cannot know so many interesting products, if there is no advertisement in our life. Advertising could boost economy, create new jobs, and of course make contributions to increase income for companies. In this regard, advertisement is a great help to our daily lives. However, it also influences our minds badly and we are totally unconscious. In truth, advertisements mirror only the business and product ideas of companies and the creative ideas of advertising firms. No one would seriously concern how these ads could influence human’s mind.

In this poster of Lux, the author wants to promote a new soap. And with the form of restoring ancient ways, the poster is just like the one in 1980s. The main character is a blonde woman with gorgeous make-up which looks like a typical American blondie. She was holding a soap, clothes are open and almost to show the breast. The setting was so dark and the clothes on this pretty woman is brightly green and blue that this beauty is the leading actor without a question. People might focus on the soap for two reasons, first would be the one that we mentioned just now, however, I think the more likely reason is the clothes which are going to fall down. So, that would be a reason why they did not choose a...