Management

The Place / Distribution (The 3rd P)

Place is concerned with making available the products at a place where (s) he demands. Thus, it is concerned with the store where the goods shall be displayed and sold, the channels of distribution and logistics management through which goods will flow from marketer to consumers.

Chain or path or route in the channels may be marketer to consumer (through factory outlet or internet or company owned stores, or mail order business or door to door sales, or multilevel marketing as done by Amway), or marketer to retailer to consumer, or marketer to wholesaler (also referred to as distributors) to retailer to consumer, or agent to wholesaler to retailer to consumer. The organisations between the marketer and the consumers are known as intermediaries. Each one of them has an important role to play.

Coca cola 3rd P (Place)

Coca-Cola and Pepsi are literally everywhere! Their products are sold in more than 200 countries over the world throughout supermarkets, cafes, restaurants, vending machines, gas stations, movie theaters and so on. Thus there is not a big difference between availability of Coke and Pepsi. Coca-Colas distribution is based largely on operating through local bottling partners, which in turn are working with customers. Pepsi is also using same kind of strategy. All in all it is a bit difficult to find differences between the cola market placing/distribution strategy of Coca-Cola and Pepsi. In any event, I can give you a hint. Be prepared to drink Coke if you visit in one of these leading fast food restaurant chains: McDonalds, Subway or Burger King.

Coca Cola distribution strategy

The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents.

Thus we can cite different point of sales where Coca cola is...