Marketing Plan

Marketing plan template and guide

business.gov.au

A good marketing plan helps you identify your customers and competitors and develop a strategy to make your business stand out. The business.gov.au Marketing Plan template steps you through the process of creating a solid, well-structured plan tailored to your business.

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New! Create your marketing plan on your tablet by downloading our free MarketMyBiz tablet app. Visit www.business.gov.au/apps now!

Copies of the latest version of this template and guide can be downloaded from www.business.gov.au/plans.

If you need further information, assistance or referral about a business issue, please contact business.gov.au on 13 28 46.

How to use this template

Before you complete this marketing plan template and start using it, consider the following:

Do your research. You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis.

Determine who the plan is for. Does it have more than one purpose? Will it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, find out what are they interested in.

Do not attempt to fill in the template from start to finish. First decide which sections are relevant for your business and set aside the sections that don’t apply. You can always go back to the other sections later.

Use the [italicised text]. The italicised text is there to help guide you by providing some more detailed questions you may like to answer when preparing your response. Please note: If a question does not apply to your circumstances it can be ignored.

Use the marketing plan guide. The marketing plan guide below contains general advice on marketing planning and a complete overview with details on each question...