Study of Avon

[pic] FAR EASTERN UNIVERSITY- MAKATI

GIL PUYAT AVENUE CORNER ZUELLIG LOOP, MAKATI CITY

A Case Study

Presented to

PROF. NARCISO ISIDRO JR. MBA

Avon: More Than Cosmetic Changes

PRINCIPLES OF MANAGEMENT

BY:

Bobis, Anjelo M.

Fernando, Ruth Angelika L.

Garcia, Marie Charlene G.

Malagueno, Katherine Mae. F

Salvador, Elaida Theriz G.

Luu Ly Thao

Viewpoint

• Andrea Jung - CEO

Time Context

• 2005 – when Avon Products, Inc.’s stumbled its sales and plummeted its stock price.

I. Problem Statement

• What is the main reason why the sales and the stock price of Avon began to stumble?

II. Statement of the Objective

• The case study aims to provide possible and effective solutions to the problem. This also aims to know how AVON sells their product globally and how they improve their marketing and still be in the field

III. Areas of Consideration

|Strengths (Internal) |Weaknesses (Internal) |

|Offers wide variety of products. |Andrea Jung let the Avon managers decide on their own. |

|People tend to buy from them because they have a good reputation|Rejected online selling. |

|when it comes to cosmetic products. |Doesn’t follow in today’s trend. |

|Have different places of operations. | |

|Opportunities (External) |Threats (External) |

|Offers job if you need a decent amount of profit. |There are also...