Bajaj Report

Project

Marketing management

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Submitted by- Nitish

Aditya singh

Ashish sharma

Introduction

Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Vatika,Hajmola & Real. Dabur India Limited has marked its presence with some very significant achievements and today commands a market leadership status.

?? Leading consumer goods company in India amongest turnover of Rs.1899.57 Crore (FY02)

?? 2 major strategic business units (SBU) - Consumer Care Division (CCD) and Consumer Health Division (CHD)

?? 3 Subsidiary Group companies - Dabur Foods, Dabur Nepal and Dabur International and 3 step down subsidiaries of Dabur International - Asian

Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt.

?? 13 ultra-modern manufacturing units spread around the globe

?? Products marketed in over 50 countries

?? Wide and deep market penetration with 47 C&F agents, more than 5000

distributors and over 1.5 million retail outlets all over India

 Leading brands -

?? Dabur - The Health Care Brand

?? Vatika-Personal Care Brand

?? Anmol- Value for Money Brand

?? Hajmola- Tasty Digestive Brand

?? Dabur Amla, Chyawanprash and Lal Dant Manjan with Rs.100 crore turnover each

?? Strategic positioning of Honey as food product, leading to market leadership (over 40%) in branded honey market

?? Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.

?? Leader in herbal digestives with 90% market share

?? Hajmola tablets in command with 75% market share of digestive tablets category

?? Dabur Lal Tail tops baby...