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For advertising, Magnifique uses Instyle magazine, fashion and beauty pages, the full page ads cost $199,000. The total circulation of the magazine in the United States is about 1,810,539, almost $0.11 per magazine subscription. Magnifique also uses Lifestyle magazine, comes with full page ads, 12X size, almost $1025 per month. The third one is COSMO magazine, the price of full page color ad is $210,000. The total circulation of the COSMO magazine is 2,915,000, almost $0.07 per magazine subscription. (Gaebler.com)

Magnifique also invites Zendaya Coleman as magazine ads featuring. CHI Hair Care announces First-Ever celebrity partnership with Zendaya Coleman. She has partnered with CHI as their first-ever celebrity ambassador. According to a statement by CHI, “Zendaya, who is known for her trendsetting and versatile looks, has set out to share her hair journey in partnership with CHI. The Zendaya X CHI Campaign will highlight must-have products to create her favorite looks.

For the company’s pull strategies, there are four strategies. First, coupons will exclusively to each retailer to evaluate effectiveness between retailers. Second, the sparkling package design, such as special Christmas design is “holiday ready”. Third, social media sweepstakes through likes, posts, retweets and posts, such as Christmas, porn and back to school. Fourth, point of sale displays with striking design with monitor displaying different tutorials and benefits of Magnifique flat iron. For the company’s push strategies, there are three strategies. First, the company will offer salons full profit on each, after each 6th sold, the salon will get one for free. Second, the company will offer free product to salons to use on clients, including Ulta Salon. The third one is 5% discount on Bulk Purchases.

Here comes Magnifique’s advertising schedule

From the schedule, there are three different time periods in one year. First, flight during the start of the school...