Case Analysis

WINTER 2011

V O L . 5 2 N O. 2

Steve LaValle, Eric Lesser, Rebecca Shockley,

Michael S. Hopkins and Nina Kruschwitz

Big Data, Analytics and

the Path From Insights

to Value

REPRINT NUMBER 52205

THE NEW INTELLIGENT ENTERPRISE

Some of the best-performing retailers are using

analytics not just for finance and operational

activities, but to boost competitive advantage on

everything from displays, to marketing, customer

service and customer experience management.

Big Data, Analytics and the

Path From Insights toValue

How the smartest organizations are embedding analytics to

transform information into insight and then action. Findings

and recommendations from the first annual New Intelligent

Enterprise Global Executive study.

BY STEVE LAVALLE, ERIC LESSER, REBECCA SHOCKLEY, MICHAEL S. HOPKINS

AND NINA KRUSCHWITZ

IN EVERY INDUSTRY, in every part of the world, senior leaders wonder whether they are

getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are

still looking for better ways to obtain value from their data and compete in the marketplace. Their

questions about how best to achieve value persist.

Are competitors obtaining sharper, more timely insights? Are they able to regain market advantage,

neglected while focusing on expenses during the past two years? Are they correctly interpreting new

signals from the global economy — and adequately assessing the impact on their customers and partners? Knowing what happened and why it happened are no longer adequate. Organizations need to

know what is happening now, what is likely to happen next and what actions should be taken to get the

optimal results.

COURTESY OF BEST BUY

THE LEADING

QUESTION

How are

organizations

using analytics

to gain insight

and guide

action?

FINDINGS

Top-performing



organizations are

twice as likely to...