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Housewife as a target market

A housewife is a woman whose main occupation is running or managing her family's home caring for , cooking and storing food, buying goods the family needs in day-to-day life, cleaning and maintaining the home, making clothes for the family, etc. Housewife means who is generally not employed outside the home

Often they have to take care small children and those children may create some strains on the cloths while having food or playing so this Codo Handy washer might solve the problem for them in some ways

So the our group choose Housewife as a target market because

1. They usually take care of the clothing of the family member

2. Most of them concern much about the hygiene of the cloths and stuff.

3. This device could help those housewife get rid of the small spot strains with a fast speed of time

4. Easy to use and capable for aged people

5. No matter where they go , It is easy to carry and use everywhere.

6. In case if they have small children which might cause some strain on cloths , Codo can help them to clean those strain easily.

7. Many family nowaday spending’s decision come from Housewives .

These are Demographics of Housewives in Thailand

Lifestyle of Housewives

They usually wake up early and take care of everything in house and obviously making the cloths .

they tend to gossip with their friends while picking up the child from school which means that the word of mouth is very important in doing marketing with them

Many housewives spend their time on internet and also some of them write the blog and review about the products they use .

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[ 1 ]. https://www.quantcast.com/bravotv.com?country=TH#/demographicsCard