Business Management

Market size

Marketing Plan Dry/Moist Toilet Paper

Market Size

“The number of buyers and sellers in a particular market. This is especially important for companies that wish to launch a new product or service, since small markets are less likely to be able to support a high volume of goods. Large markets could bring in more competition.”

Available at: http://www.investorwords.com/6576/market_size.html accessed at: 18/02/2011 21:02

On average it is stated that one tree

One tree produces about 100 pounds (45 kg) of toilet paper and about 83 million rolls are produced per day.[5]

An average American uses 50 pounds (23 kg) of toilet paper per year which is 50% more than the average of Western countries or Japan.[14] Millions of trees are harvested in North America and in Latin American countries leaving ecological footprint concerns.[15] Americans also use "toilet paper" for industrial purposes such as oil filters,[16] which may distort the usage statistics.

According to a news report by The Epoch Times in 2004, 37.5% of toilet paper tested from Guangdong and Jiangsu provinces showed high levels of bacteria commonly found in human waste. A manager from one of the agencies involved in testing, Guangdong Consumer Associates, blamed "unsanitary raw materials used in production" for the high bacteria counts. Chinese hospital experts have warned that use of contaminated toilet paper can result in skin and gynecological infections.[17][18][19]

MARKET ANALYSIS SUMMARY

Population statistics show that there is approximately 1 roll of toilet paper used per day per household, and growing! For example: ± 1.5 rolls per day results in ± 45 rolls used in an average home per month! The demand is so high for a product consumed by millions, daily, that the market remains lucrative and never ending.

The potential for export sales at competitive prices in Africa and the rest of the world is even more lucrative.

As a result of our low production cost and governments big...