Submitted by: Submitted by dtnavy2002
Views: 10
Words: 250
Pages: 1
Category: Business and Industry
Date Submitted: 02/16/2016 04:27 AM
Roberta D. Harris
MRKT 5000
14 January 2016
1. Potential responsibilities of a CMT include:
* Align marketing technology with business goals
* Serve as a liaison to IT
* Evaluate and choose technology providers
* Help craft new digital business models.
* Work within the function and across the company to create completive advantages
* Support senior marketing executives’ strategy by ensuring technical capabilities and advocating for approaches enabled by new technology.
* Facilitate and prioritize technology request from marketing, translate technical and marketing requirements and makes sure that marketing systems adhere to IT policies.
* Ensures marketing staff has right software and training
* Assess how well provider technical capability meet marketing needs, helps integrate the systems, and monitors their performance.
2. “Touchpoints” are relevant contact points from the targeted customer’s view. For example, customers may find your business online or in an ad, see ratings and reviews, visit your website, shop at your retail store, or contact your customer service.
3. Cross function challenges would be bridging marketing and IT so that what inspires technology does the same for marketing. Budget constraints as to what percentage of funds will be for marketing and which will be for technology would be another challenge, but if met successfully would create a creative competitive advantage for the company.
4. Yes, I think there should be a fifth P to include “plausible technology” because in the next 5 years or so we may see a vast amount of marketing that will require the use of digital and computer technology.