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IBM Global Business Services

Executive Report

IBM Institute for Business Value

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Intersecting insights from the IBM CEO, CMO and CIO Studies

C-suite Studies

IBM Institute for Business Value

IBM Global Business Services, through the IBM Institute for Business Value, develops

fact-based strategic insights for senior executives around critical public and private

sector issues. This executive report is based on an in-depth study by the Institute’s

research team. It is part of an ongoing commitment by IBM Global Business Services to

provide analysis and viewpoints that help companies realize business value. You may

contact the authors or send an e-mail to iibv@us.ibm.com for more information.

Introduction

By Linda Ban and Anthony Marshall

Analysis across our C-suite research reveals

that executives are less aligned than they may realize – despite good intentions of

leading and collaborating with their teams to achieve the organizational mission. By

delving deeper into the findings of our CEO, CMO and CIO Studies, this report

uncovers new opportunities for strategic and tactical intersections among these

members of the C-suite. This “cross-section view” of our most recent executive

research shows how organizations can connect more effectively to support CEOs’

stated top priorities, including: teaming better across the organization, individualizing

customer relationships and investing in partnership ecosystems.

Since 2003, IBM has published 16 in-depth C-suite studies as a

result of more than 18,000 face-to-face interviews with private

and public sector C-suite executives globally. Each report in

the ongoing C-suite Study series reveals the most pressing

challenges and opportunities executives faced at publication

time and describes recommended actions to help organizations

benefit from prevailing trends, technologies and circumstances.

Chief Executive Officers (CEOs), Chief Marketing Officers

(CMOs) and...