Submitted by: Submitted by CarlosNoriega
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Date Submitted: 02/18/2016 06:17 PM
MICHEL GODET
Appropriation
Preface by Joseph F. COATES
E3 E C O N O M I C A
Second Edition
PREFACE
A second edition is always a cause for celebration. For the publisher, it confirms his hope t h a t the product he sponsored would continue to be successful economically. For the author, the implications
are even more delicious. His message has been understood, studied,
and used. One could rarely ask for more from a professional thinker
and a proponent ofbetter ways to think. To me the most striking m a r k
of success is t h a t the software indispensable to the tools and techniques which Godet describes, explains, and advocates has been downloaded from the Internet over 7000 times, at no cost. While a number
of futures works in the English speaking world are accompanied by
software packages in the form of CDs, the Godet approach - make it
free with the help of the Entrepreneurs of the Future Circle — is far
more socially valuable.
The second advantage I see in this new edition is pulling some of
the good ideas out of chapter three to integrate into other chapters,
and then creating an entirely new chapter three. He h u n t s down a particularly subversive form of thinking, or more properly, failure to
think, in the form of six clusters of cliches. Other minor changes
throughout sharpen, clarify, or expand on details.
If clarity is a virtue, Michel Godet is a saint. Two features of Professor Godet's career show through clearly in his new tour de force.
First, as a university professor, he admires and practices clarity, consistency, and intellectual integrity. As a consultant practitioner - one
of the most eminent in France - he brings to his treatment ofscenario
planning as a strategic management tool, a degree ofpracticality and
flexibility which is admirable. His attitude and precepts if adopted
would greatly benefit all ofthose who could be successful in the use of
scenarios as a planning tool and in strategic management....