Pr Strategy How to Conduct an Effective Campaign

As we noted from the PBS Frontline movie about McWane Corporation, public relations issues are sometimes so worrisome that professional help is required in order for a particular company to stay in business. We definitely learned something from the movie and we evaluated the company’s response to the accusations of unsafe practices. One of the biggest mistakes in Mcwane’s PR campaign was the fact that the company did not assign a spokesperson and the CEO took the position of such which was obviously a bad idea given the fact that the interview was a monologue and he was just reading already prepared speech. He stone-walled and it is never a good idea for a PR campaign. McWane’s behavior was highly inappropriate because it showed that the company is irresponsible and the management did not take the problems and accusations seriously.

Parkinson’s disease video

Celebrity endorsement plays an important role in PR

Understanding the meaning of PR

PR is the method of communication between on organizational/individual entity and its publics. It gains exposure to their audiences using topics of public interest. It aims to build and maintain mutually beneficial relationships.

and how it differs from:

1. Journalism - Although writing is an important activity in both public relations and journalism, the scope, objectives, and channels are different for each field.

2. Advertising – Publicity, one area of public relations, uses mass media to disseminate messages, as does advertising. The format, context, however, differ. Publicity goes through media gatekeepers who make the ultimate decision whether to use the material as part of a news story. Advertising involves paid space and time and is easily identified as being separate from news/editorial content.

3. Marketing – The functions of public relations often overlap with marketing, but the primary purpose of public relations is to build relationships and generate goodwill with a variety of publics....