Marketing in Russia

TABLE OF CONTENTS

INTRODUCTION

1. THEORETICAL ASPECTS OF EFFICIENCY OF DEVELOPMENT OF ADVERTISING ACTIVITY

1.1 THE PLACE AND THE ROLE OF ADVERTISING ACTIVITY IN MARKETING SYSTEM

1.2 DEVELOPMENT OF ADVERTISING ACTIVITY AND ITS VALUE FOR MANUFACTURERS AND CONSUMERS

1.3 THE ECONOMIC INDICATORS CHARACTERIZING IMPORTANCE OF ADVERTISING ACTIVITY

2. RESEARCH OF THE ADVERTISING CAMPAIGN OF THE NEW GOODS IN OPEN COMPANY NATALY

2.1 THE PROGRAM OF INVESTMENT MAINTENANCE OF THE ADVERTISING CAMPAIGN

2.2 THE ESTIMATION AND THE ANALYSIS OF INDICATORS OF EFFICIENCY OF THE ADVERTISING CAMPAIGN

3. WAYS OF INCREASE OF EFFICIENCY OF ADVERTISING ACTIVITY TO OPEN COMPANY NATALY

3.1 METHODS OF RATIONAL USE OF POSSIBILITIES OF ADVERTISING AGENCIES

3.2 METHODS OF INCREASE OF EFFICIENCY OF ADVERTISING ACTIVITY

3.3 USE OF METHODS OF OPTIMIZATION IN ADVERTISING ACTIVITY

THE CONCLUSION

THE BIBLIOGRAPHIC LIST

INTRODUCTION

Now the economy of Russia is in a transition state from planned system to the market. And if earlier the enterprises had not to reflect especially on production sale, the state now in the conditions of the market each enterprise at own risk independently solves was engaged in it what exactly it will make and how to market, what will be thus used means. As in present conditions any businessman can make that considers it necessary also possible the number of manufacturers of similar production becomes very big. And everyone them them to aspire to win the market. It also induces the organisations to undertake the various actions promoting realisation of production. To these actions carry improvement of quality of production and efficiency of advertising activity. Advertising is a significant part of marketing communications and serves as the tool of creation of external competitive advantage. It is impossible to present work of the modern enterprise without advertising activity. The company should declare the existence in the market, about the goods,...