Golf Course Business Plan

The Links at Cameron Park Golf Course

Business Plan

November 2015

Executive Summary

The Links at Cameron Park Golf Course is located in Cameron Park, California. The facility opened in 1996, operating as Eagle Lake Golf Course. Eagle Lake Golf Course was sold to the Fardanesh Corporation in April 2015, which began the process of renaming and revitalizing the property. Cameron Park is located approximately 30 miles east of Sacramento and 70 miles south of Lake Tahoe. Cameron Park has a population of approximately 15,000 people. Cameron Park is an expanding community with people trying to escape the overcrowding of the nearby cities of Folsom and Rancho Cordova.

Company Description

The Links at Cameron Park offer a beautiful yet challenging 18 holes, each with 5 different tee boxes that can provide a challenge for golfers of all skill levels. The property includes a pro-shop, bar, driving range, cart shed, maintenance buildings, an outdoor patio and wedding grounds. The Links will also have a beverage and snack cart that runs Saturday and Sunday from 9am – 4pm in the spring/summer and 10am -2pm in the fall/winter. The old course had no beverage cart service which we believe to be a missed opportunity in both revenue and customer service. The Links at Cameron Park will have a stronger focus on the community and customer service in an effort to develop a loyal customer base.

The prior course has been known for its extremely poor playing conditions, lack of merchandise available and disregard for customer service. In the launching of The Links, we will revitalize the course, improving conditions and customer service. We plan to build two full restroom facilities, one on the front nine and one on the back nine. Reviews of the old course have shown that not having restrooms available makes the course less appealing to the female population. The Links at Cameron Park needs extensive landscape work. The first round of this work will be...