Giordano

IP VPN helps Giordano Thailand Gets Dressed for Success

The success of Hong Kong-based Asian retail giant Giordano is not just the result of its ability to produce quality products and deliver excellent customer service. The brand became a byword in quality casual clothing in the region because of the company’s effective strategic business plan for multi-branch operation as well as its judicious use of Information Technology. The Giordano brand has been around for 26 years since its first debut in Hong Kong in 1981. Today, it has over a thousand branches across Southeast Asia, the Middle East, North America and Europe. Giordano is hugely popular in Thailand. From the building of its first shop in 1994, the company now manages over 70 shops across the country. These branches leverage integrated Information Technology linking shops with proprietary Online Sales System developed by Giordano Hong Kong and powered by Pacnet’s high-speed MPLS VPN. The system allows Giordano staff to browse stock inventory of any sale items available within their shops, in other branches or even in storehouses. “It helps us meet customer demands better and quicker. And since the system can generate real-time sales summary reports from each branch, which are accessed by our Bangkok office and Hong Kong HQ, our executives have access to the most updated and accurate business performance and insights,” explained Ms. Tammy Toh, Operations Manager, and Giordano (Thailand) Co., Ltd.

The system also enabled them to implement integrated sales campaign giving Giordano’s members discounts and privileged from any shop in Thailand and around the world. “Advanced IT systems gave us a decided advantage over our competitors who manage business the old-fashioned way. Manual sales summary report takes days to complete with staff needing to regularly summarize sales record and check inventory. But using our system, we can see day to day total sales at glance. Should we see declining sales at any branch,...