Account

ASSIGNMENT

Course Code : MS-91

Course Title : Advanced Strategic

Management

Assignment Code : 91/TMA/SEM-I/2011

Coverage : All Blocks

Attempt All the Questions.

Q1. Identify the features of Corporate Philosophy and examine it with reference to an organisation (Name and describe the organisation you are referring to).

Q2. Highlight the Corporate governance practices in Indian context.

Q3. “Corporate Philanthropy is considered as a practice by companies of all sizes and sectors making charitable contributions to address a variety of social, economic and other issues as part of their overall corporate citizenship strategy” Discuss.

Read the following case study carefully and give your analytical responses to the questions given at the end.

Amway and its Independent Business Owners

Corporate Social Responsibility (CSR) means businesses and organizations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community.

Amway is one of the world’s largest direct sales organizations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United...