Persona

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22 October, 2013

Syed Munir Khasru

Professor,

Institute of Business Administration,

University of Dhaka

Dear Sir,

We are pleased to submit this marketing report entitled as “Persona- Where beauty has a new name”.

In this report, we have tried to give our best to ensure the fact that the organization, Persona, is

presented as an individual firm and also the market it works in. We have also tried to review the

beauty care service industry as a whole. In the end we have provided recommendation for Persona to

reach its objective. In all cases we have applied the theories and techniques that we have learned in

our Business Communication and Principles of Marketing courses. We have tried our best to tailor

this report to the guidelines that you have provided.

We expect you would find our report a pleasant read. We believe that you will find everything in

order. We are eagerly expecting your feedback on the overall report.

Sincerely,

------------------Saad Sikder

------------------Jannatul Fatima Orny

------------------Abanti Shreya Saha

------------------Kazi Prottoy Ahmed

------------------Md. Al-Amin

Group- 5

Section B

BBA 21st

Institute of Business Administration

University of Dhaka

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Persona: Where beauty has a new name

Submitted to:

Syed Munir Khasru

Professor

Institute of Business Administration

University of Dhaka

Submitted by:

Saad Sikder: ZR-68

Abanti Shreya Saha: RH-69

Kazi Prottoy Ahmed: ZR-84

Jannatul Fatima Orni: RH-89

Md. Al Amin: ZR-128

Group 5

Section B

BBA 21st

Institute of Business Administration,

University of Dhaka

October 22, 2013

3

Contents

Page No

Executive Summary

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1. Introduction

1.1 Origin of the Report

1.2 Purpose of the Report

1.3 Methodology

1.4 Limitations

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2. Overview of the Industry

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3. Company Overview

3.1 Background

3.2 Branches

3.3 Market Share

3.4 Overview of the Company Services

3.5 Financial Overview

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