Rheology Modifiers Market Analysis and Forecast Till 2020.

Also referred to as Thickeners or Viscosifiers, Rheology Modifiers are ever-present in most products to provide specific functionality to the product. They are the key components in paints & coatings as they reduce dripping and spattering of fluid during roller or brush application. It provides high viscosity at low shear rates that is useful during drilling high-angle and horizontal wells and it also prevents sag and settling of weighting material. Rheological Properties prevent sedimentation of pigments within a formulation and ensure consistency and durability of the fluid.

Leading Market Trends:

According to IndustryARC, the major driving factor for the increasing demand for the thickening agent is the increasing demand from the paints and coatings industry which is in turn due to the growth in automotive, appliances, furniture, architectural, and other sectors which utilize paints and coatings, there by contributing to the growth of the Rheology Modifiers Market.

While on the other hand, the restricting factor of this market is the declining demand for ink consumption across the world. The increasing consumer preference for internet, electronic publishing, mobile phones, and other electronic devices has led to the reduction in the demand for published books, printed newspapers, catalogues and other printed materials. Thus, there is a low need for ink. This has hampered the growth of the print media market due to which, various printing ink players have shifted their marketing spend from print to digital media. But the improving demand for rheology is set to compensate the challenges in the future.

Application and Segment Market Trends:

Estimations suggest Paints & Coating is the major application of Rheology Modifiers followed by Cosmetics & Personal Care and Adhesives & Sealants. Paints & Coatings comprise the largest application in this global rheological platform and account for more than one-third share of the said market. The Asia-Pacific...