Sanchez Family Buy Bicycle

Republic of the Philippines

CAVITE STATE UNIVERSITY

Silang Campus

Biga, Silang, Cavite

MKTG 75 - Retail management

THE SANCHEZ FAMILY BUYS BICYCLES

Submitted by:

GROUP 6

Bron, Jedan Kerr Mariano, Ciara Nicole B.

Salcedo, Carla Jean E. Salibia, Benjo H.

Salmasan, Ma. Leonor Q.

Submitted to:

Ms. Ma. Cristina D. Bayla

A. OUTLINE THE DECISION-MAKING PROCESS FOR EACH OF THE SANCHEZES’ BICYCLE PURCHASES

Nadia’s Bike

Identifying/clarifying the decision to be made

* Nadia is afraid to ride to school because of the traffic

Recognizing possible conclusion options

* They wanted to buy a full-size bike for Nadia

Gathering/ processing data

* Checked the catalog for performance bicycle

* Used the internet

Making/ Implement the decision

* Selected a blue bicycle before a salesman approached her

Assessing the decision

* Chrome plating on the wheels was very thin and rusted away in six months

Miguel’s Bike

Identifying/clarifying the decision to be made

* Miguel is very active and somewhat careless

* To buy sturdy bike

Recognizing possible conclusion options

* Red, 21 speed, lightweight mountain bike with a full-suspension aluminum frame and cross-country

Gathering/ processing data

* With a little suggestion or recommendation of others

Making/ Implement the decision

* To buy a red singe-speed BMX bikes with no suspension and minimal accessories

Assessing the decision

* He bought a multifunction cyclocomputer for the bike

Jorge’s Bike

Identifying/clarifying the decision to be made

* Jorge decided to take a bike to ride on weekends

Recognizing possible conclusion options

* He wanted a bike with having the below given features:

* Light weight frame

* Durable construction

* Comfortable sports saddle

Gathering/ processing data

* Copy of Bicycling

* He went to online to read Consumer report

* By the owner of small bike...