Jonas

Here is an example of a theoretical paper

Pitts, M.J. (1993). Local Media Agenda Building: Implications for

national and international news coverage. Paper presented at the

Southern States Communication Convention in Lexington, KY.

Local Media Agenda Building:

Implications for national and foreign news coverage

Mary Jackson Pitts

Agendas

Table Contents

Introduction. . . . . . . . . . . . . . . . . . . . . 2

Statement of the Problem. . . . . . . . . . . . . . 3

The Changing Broadcast Equation . . . . . . . . . . 3

Local stations go national and international . . . 5

Justification for the Study . . . . . . . . . . . 6

Theoretical Framework . . . . . . . . . . . . . . . . 8

Public agenda setting . . . . . . . . . . . . . . .10 Policy agenda

. . . . . . . . . . . .11

Media agenda setting . . . . . . . . . . . . . . .12

Media Agenda Building . . . . . . . . . . . . . . . .15

Economics . . . . . . . . . . . . . . . . . . . . .16

Networks relinquish power to affiliates . . . . .17

Ownership as media agenda setters . . . . . . . .18

Changing economics changes local media coverage. .20

Implications for national and

foreign news coverage . . . . . . . . . . . . . .21

Technology . . . . . . . . . . . . . . . . . . . .25

Increased coverage . . . . . . . . . . . . . . . .25

Implications for national and

foreign news coverage . . . . . . . . . . . . . .27

Sources . . . . . . . . . . . . . . . . . . . . . 28

Policy agenda influencing the media agenda . . . .28

Sources as media agenda setters. . . . . . . . . .29

Events. . . . . . . . . . . . . . . . . . . . . .30

Government. . . . . . . . . . . . . . . . . . . .31

setting . . .

Foreign Government. . . . . . . . . . . . . . . .33

Implications for national and

foreign news coverage . . . . . . . . . . . . . .35

Conclusions . . . . . . . . . . . . . . . . . . . .38

References. . . . . . . . . . . . . . . . . . . . .39

Introduction

The three major television networks are losing their audience. In 197879, the three networks...