Super Bowl 50 Commercial Advertising Analysis

Super Bowl 50 Commercial Advertising Analysis

Carolina Gomez

Texas A&M International University

Super Bowl 50: Advertising Assignment

1. Ad Name: “Portraits”

Company: Jeep

Product Message: Jeep payed tribute to their long and global legacy by showing their audience 75 years of vivid portraits. The images included events and people around the world such old jeep models, American icons as well as people from different cultures. They showed a total of 60 images,49 people, 10 old jeep models and the last image was the 75th year anniversary model. They showed very little images of their cars yet, it told a great story in the end. The message it was trying to convey was definitely an emotional one.

2. Demographics: I believe they were targeting many people, both male and female between the ages of 25-65+ of many incomes who are fans and drivers of the patriotic and historic brand. The ad is trying to create brand loyalty by showing the history of the brand and how it has been socially accepted over the years. Yet, I believe their primary target market were males between the ages of 50-65+ who have an income of 75k-150k. This target market is the one who grew up alongside Jeep and now has discretionary money to own one. What also made me come to this assumption was the fact that they used a male voice and showed more men than women or children. The ad showed 32 pictures of men, 13 women and 4 children.

Did the Ad Successfully reach their intended demographic? I believe they successfully reached their intended targeted demographic because according to USAToday AD Meter the performance by age range was rated best by people between the ages 50-65+ and income of 75-100k. Women seemed to like it better but only by .35 more points overall, both genders seemed to equally like it.

Why? The reason I believe they were so successful at reaching their primary target market is because it evoked a sense of patriotism and emotions of pride due to many images...