Eco550

ssignment 2: Operations Decision

Coretta Brown

Emmanuel Obi

ECO550

May 12, 2014

Operation Decisions are affected by numerous of things. Operation decisions are made according to what is happening within the environment the organization is located in. Decisions are made every day to keep the organization operating. Most organizations start from the top making decisions and send the decisions down the organization chains to achieve the goals the organization wants to accomplish.

1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations.

Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price.

Lean Cuisine & Healthy Choice

Executive Summary: Today everyone wants to be in shape and eat healthy. Living a healthy lifestyle with the meals provided will prevent obesity for all ages. Healthy ways of eating will be the service provided with healthy products to consumers’. The healthy products will be helping consumers’ live a healthy lifestyle without spending large amounts. Setting a price that consumers’ will be willing to pay without a doubt is a goal. Giving people hope that they can live a healthy lifestyle is a priority.

Target Customers: All ages from toddlers to elderly people, male and female, rich and poor, employed and unemployed, and all ethnic backgrounds. Everybody is a target because everybody should eat healthy. Eating healthy decreases obesity in human being as a whole.

Unique Selling Proposition: All you desire and want to eat can be eaten in a healthy way. From breakfast (Lean Cuisine) all the way to frozen treat (Healthy Choice) is available for...