Submitted by: Submitted by pooja2601
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Words: 2572
Pages: 11
Category: Other Topics
Date Submitted: 03/06/2016 11:59 AM
QUESTIONNAIRE
A STUDY OF CONSUMER BEHAVIOR TOWARDS HOUSEHOLD
CONSUMER DURABLES IN VELLORE DISTRICT, TAMILNADU
QUESTIONNAIRE
I. PERSONAL DATA: 01. Name
02. Place of Living
0
a) Vellore
LI
b) Ambur
c) Thirupattur 0
d) Vaniyambadi 0
e) Gudiyatham LI
0 Valajapet
El
g) Ranipet
0
h) Arcot
i) Arakkonam LI
03. Age
a)
b)
c)
d)
Below 25 0
25-30
0
31-40
0
Above 40 0
04. Sex
LI
a) Male
b) Female 0
05. Qualification
LI
a) Up to SSLC
LI
b) +2
c) Technical Diploma 0
d) Graduate
LI
LI
e) P.G & above
f) Professional Course 0
06. Marital status
LI
a) Married
b) Unmarried LI
07. Income range [In rupees for per month]
LI
a) Below 5000
b) 5001-10,000
0
c) 10,001-15,000 0
d) 15001-20,000 0
e) 20,001 & above 0
08. Occupation
a) Govt.service
b) Employee in private organization
c) Business
d) Self employed
e) Agriculturists
0 Housewives
g) Any other — (specify)
Li
Li
0
0
0
09. Types of family
0
a) Joint
b) Nuclear
10. Size of family
a) - 2 members
0
b) 3 members
El
c) 4 members
0
• d) 5 member
• e) Above 6members 0
II. MARKETING INFORMATION: - (GENERAL)
11. How knowledgeable are you about Household consumer durables?
0
a) Unknowledgeable
b) Somewhat knowledgeable Li
0
c) Knowledgeable
0
d) Very knowledgeable
12. Through what means of media do you come to know about Household consumer
durables?
a) TV
b) Radio
c) Newspaper D
d) Magazines 0
e) Friends
0
f) Colleagues D
g) Neighbours 0
13. Which means of media is a reliable source of information?
a) Television
b) Radio
c) Newspaper
0
d) Magazines
0
e) Friends
0
0 Colleagues
0
g) Neighbors
0
h) Trade association 0
14. You buy Household consumer durables because of
a) Value of money
Li
b) Better performance 0
c) Low price
Li
d) Emotional value
Li
e) Gives social status 0
0 High quality
Li
g) Possessed by other Li
15. You feel the price of Household consumer durables is:
C3
a) Not high
0
b) Somewhat...