Hollies

Mirza Bacinovic

ENGLI 1101-051

Hughes

1 October 2013

Advertisement Analysis

In the world around us today we are constantly bombarded with advertisements by companies trying to sell a product. For most people an advertisement is not enough, however for many others an advertisement can easily sell a product and nothing more is needed. One company that advertises to a great degree is the clothing and shoe company Nike. One of their most recent advertisements that were featured in fitness and sporting magazines is an ad for their Nike Trainer One athletic shoe. The ad has big bolded text above the shoe and somewhat little text in a short paragraph underneath the shoe. The main point Nike is trying to show is that if you buy their Trainer One shoe, you will be a much better athlete no matter what sport you play.

“THE ULTIMATE QUICK FIX” is most likely the first thing you see on this advertisement if flipping through a magazine or surfing on the web. In big black bolded letters it is the biggest text featured. Its a simple statement which is a staple feature of Nike ads, one liners that grab attention from the reader and pull them in. However if analyzing the statement its pretty clear that the line plays on a viewers pathos, also known as emotional appeal. Any viewer seeing this must feel like they have had a problem that could have used a “quick fix” to help.

The Nike Trainer One shoe seems to be a nicely designed shoe for athletes. A picture of the shoe is mid-page and the shoe of course features Nike's famous swoosh logo. The logo definitely appeals to a viewers Ethos, otherwise known as credibility since the logo is very well-known. Another appeal to viewers is Pathos, otherwise known as emotions. If a person see's the ad and likes how the shoe looks its obviously emotions since you might go out and buy the shoe.

In this Nike ad, there is a small paragraph at the bottom of the ad stating “The Nike Trainer One is not a magical toning shoe....