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Category: Business and Industry
Date Submitted: 03/08/2016 11:27 PM
Course Schedule
Note: The following course schedule, and associated readings, may change depending on class needs.
Session Date
Session
Readings
Due
5-Jan
Tu
Introduction, Syllabus, "What is Strategy", and
Marshmallows
Chapter 1 in SM, Syllabus
7-Jan
Th
1) "Luke, use the force[s]": External Environment and
Industry Analysis
Chapter 2 in SM, "The 5
Competitive Forces…"
Porter
12-Jan
Tu
(CS1)--Cola Wars Continue: Coke and Pepsi in 2010
Case Reading
14-Jan
Th
2) Inside Out: Internal Analysis and Competitive
Positioning
Chapter 3 in SM, "What is
Strategy" Porter
19-Jan
Tu
2.1) An Arm and a Leg: Cost Advantage and
Sustainability of Competitive Advantage (MC1-Southwest)
Chapter 4 in SM, Casebook
Case 4
Sign up for final
project groups
21-Jan
Th
(CS2)--Matching Dell
Case Reading
Case 2 Questions
26-Jan
Tu
2.2) Differentiation Advantage: A Different Kind of
Animal (MC2--Harley)
Chapter 5 in SM, Casebook
Case 5
28-Jan
Th
(CS3)--Ducati
Case Reading
2-Feb
Tu
*****Midterm*****
4-Feb
Th
3) Watch Your Back: Competitive Dynamics-Innovation, Industry Change, and Disruptive Tech
Chapter 10 in SM
9-Feb
Tu
(CS4)--Netflix
Case Reading
11-Feb
Th
3.1) In the Ring: Competitive Dynamics II--Network
Effects and Competitive Strategy
Chapter 11 in SM
16-Feb
Tu
(CS5)--Dogfight over Europe: Ryanair (A)
Case Reading
18-Feb
Th
4) Cash Cows, Dogs, and Stars: Corporate Strategy-Diversification, Acquisition, and Internationalization
Chapters 6 and 9 in SM
23-Feb
Tu
(CS6)--Walt Disney Co.: The Entertainment King
Case Reading
25-Feb
Th
4.1) Make, Buy, or Ally? Corporate Strategy II
Chapters 7 and 8 in SM
1-Mar
Tu
(CS7)--Cirque de Soleil: The High Wire Act…
Case Reading
3-Mar...