Coffee Corner Marketing Plan

Mary Christien D. Soriano

1st Year BSBA FM 101/ MWF 12:00-1:00

Prof. Concepcion

Coffee Corner Marketing Plan

Summary: Marketing Details for Coffee Corner

Marketing Plan: Coffee Corner

Executive Summary:

Coffee Corner is a unique Coffee house that provides a friendly, effective place where singles can meet. Coffee Corner is not your typical Coffee Shop where people go to meet other singles. Coffee Corner has a unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation. The structured system provide an atmosphere that lowers inhibitions and breeds confidence allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse.

Mission Statement

The Coffee Corner’s mission statement is:

To provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Marketing

Marketing is the role used by the business to plan, price, promote and distribute products/ services to individuals. The Coffee Corner’s marketing includes:

(i) Situational Analysis

(ii) Target Market

(iii) Objective/ Goals

(iv) Marketing Strategies and the marketing Mix

(i) Situational Analysis

Coffee Corner has just begun business, and marketing is essential to its success and future profitability. The Coffee shop offers a place for people to meet in a comfortable, person-meeting environment. The basic market need is place where singles can meet new similar people. Coffee Corner uses a sophisticated conversation system to enhance and facilitate singles meeting each other.

SWOT Analysis

The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities...