Ict Investment Trends in Retail Sector Enterprise Market Opportunity and Forecast

Summary

Retailers are keen to invest in various ICT domains to gain competitive edge and more visibility in 2015. The need to engage customers and improve the shopping experience is further driving retailers towards adopting new technologies and platforms, which is expected to play a bigger role this year. While merchants focused more on in-store marketing strategies and multichannel retailing in 2014, this year is about investing in convergence and providing a unified experience for the shopper

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Key Findings

- Kable's survey finds that retailers are increasing their expenditure on disruptive technologies such as business intelligence, communications and collaboration, and cloud computing solutions in order to reach out to consumers more effectively and reduce operational time and costs.

- POS (point of sale) technology, beacons, wearables, augmented reality, and 3D printing are some of the technologies retailers are experimenting with to drive sales and enhance the shopping experience.

- Retailers are also vigilant about the growth of the mobile market in 2015, and feel the need to develop their own customized applications and integrate them with new features to improve customer experience.

Synopsis

This report presents the findings from a survey of 163 retailers regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how retailers currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including business intelligence, communications and collaboration, and cloud computing. The survey also highlights the approach to purchasing technology adopted by retailers. Through Kable's survey, the...