Factors Affecting Marketing Strategy

Assignment 2: Factors Affecting Marketing Strategy

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Factors Affecting Marketing Strategy

Introduction

An off-brand product, also known as generic products is perhaps one of the most profound products found in the United States of American. It can easily be described as the products that are short of the main brand name. Broadly speaking, they are primarily manufactured by young companies as a competitive strategy for the core products that are well known in the market. In addition, Off-brand products are usually sold or distributed at much-reduced prices as the producers aim at luring consumers who cannot afford to buy the actual, high-quality product that is available in the market at that moment. There are limited or none advertisements for such products. In numerous cases, they are only known by the local people in the domain they are being sold in.

Product choice /Product Involvement/Quality Signals/Campaign Type

The product selected is the Clover Valley Food organization (CVFO), clover valley brand of grocery. This product is segmented for those individuals who are members of the Clover Valley food organization (Chen, & Leu, 2011). At the moment, there is no any brand imaging for Clover Valley food organization since the product is the only present from selected stores by CVFO. This product can be stratified as low involvement product. Illustratively, it does not depict the significant proportion of psychological importance to the buyer, and the product is not bought regularly with a minimum of thought. The perceived standard signals of the product are significantly high since the warranties are protected by the CVFO Member Satisfaction Guarantee. Evidently, the target population is middle-class who have suitable time to subscribe and be members of the formed business clubs. This being a usable product, the age bracket perspective of consumers is quite diverse so long as one is capable of...