Graphic Design - Brief 2011

PROPOSAL ( rough idea )

Graphic Designer: Teoh Zheng Wei, Nickname: Zegwei

Origin: Malaysian Chinese

Project title: Final Year Project ( UTAR ) 2011

Bookstore: POPULAR Holding Berhad

The core values of the company are People, Objectivity, Product, Unity, Leadership, Action, and Reward & Recognition. The strengths of the new product are the modern technology that is small in size and convenient to be carried around. With this Pop Card, students don’t have to carry heavy books all round when they need to study. They can simply slot a small little card in their laptops. Besides that, this pop card is also rewritable. Other than that, the bigger storage capacity allows the users to store much more information in just a single piece of card. The users can find the content of a few books in a single memory card.

Other than that, the Popular stores in Malaysia are not all the same. For example, the store which is situated in Ipoh has a lot of difference with the store in Kuala Lumpur. The store is Kuala Lumpur is renovated while the store in Ipoh is still according to the old architecture. The weaknesses of this Pop card product will be it might be costly to some of the users because the targeted market for this memory card is student market. They might find it unaffordable to pay a price which is slightly higher than a book. Paying a high price might be hard for students because they don’t earn money by them self. However, majority of Popular market still target on selling traditional books. Consumers have to go to the bookstore and bring back home heavy book each time after purchasing. Other than that it might be inconvenient also for the users which are without laptop and for desktop computer, they need to buy an USB memory card reader to enable them to view the content of the memory card. More over this product is mainly segmented for the school users. It is not suitable for college students or other readers. 

My concept bookstore is based on the...