Strategic Leadership

STRATEGY LEADERSHIP

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Tesla company background

Tesla Motors Company started in the year 2003. The founders were a group of engineers who lived in Silicon Valley. They wanted to prove electric cars could serve all services that a fuel car could do. They also wanted to prove that their electric cars were better than cars powered with gasoline. Their mission is to achieve sustainable transport in the world. In their first time they were able to design a power train. Tesla launched the Roadster in 2008 (Mangram, 2012). The roadster could accelerate in less than 3.7 seconds from 0 to 60 mph. It sold more than 2500 roadsters in more than 40 countries in the world.

Competitive advantage

Tesla Company became competitive in the market in 2012. It launched a new model of a car. It was the first premium electric car in the world. There was no other company producing electric cars in the world. Model S was its first electric four-door car to produce. It was amongst the fastest car in the world. It achieved a speed accelerator of a sports car. Model S car accelerated from 0 to 60 mph in about 5 seconds. It also had a flat battery pack center integrated into the car chassis (Mangram, 2012). The battery also sits below the driver’s cabin. All this features enabled the car to remain below gravity and balanced to ensure road holding and handling at a high-speed drive. Other car models could not make the speed covered by Model S car. Tesla Company enjoyed a monopoly in the market. There are few industries that successfully succeeded in producing the electric cars (Mohr, Sengupta, & Slater, 2009). Its returns are high compared to other car production companies. The company competes with many car producers in the world. Its competitors include Lexus, Audi, Nissan, porches, Volvo, Volkswagen, general motors, ford, Toyota, Honda, BMW, and Mitsubishi. The company is competitive because it also provides...