Case Study

Republic of the Philippines

Nueva Ecija University of Science and Technology

Cabanatuan City

CASE STUDY NO. 1

IN

ENGINEERING MANAGEMENT

Submitted by: Sheila Lee B. Anno

Submitted to: Engr. Hermino Enriquez

ALMA ELECTRONICS: I’ll Dream of You

ANALYSIS

Mr. Andy Mallari opened a small shop selling transistor radios in 1979. His store was located at one corner (General Luna St.) at the entire stretch of Burgos Avenue, the main thoroughfare of Cabanatuan City.

The demand for electronic parts made his carry a wide assortment of parts that are used in the assembly and maintenance of radios, tape recorders, amplifiers, and various related appliances.

By 1990, Mr. Mallari was able to save enough money for the purchase of 300 square meter lot along Del Pilar Street. He constructed a 10 meters x 15 meters two-storey building on the lot. The ground floor is used as his store where sales are made to customers which grew in number month after month. The second floor is used as his residence.

Those who purchased parts from the store consist of technicians from the various towns of Nueva Ecija. Sometimes the technicians send someday to do the purchasing of parts.

Mr. Mallari’s perspective has changed drastically after he met his former classmates Estileto Chan in a class reunion at Aurollo University; Mr. Chan has a well-stablished appliances assembly plant in manila. He indicated that he did not start big but rather a subcontractor for a large assembly plant. Slowly, Mr. Chan’s business picked up until he was able to stablish his own factory.

Mr. Mallari thinks that he can follow the footsteps of his friend. As he is already 47 years old and his oldest child is about ready to enter college, he thinks this is the best time to consider sending his son to engineering school. His decision will center on which school and which engineering course. He feels that...