Case Study 1

Rebeca Carnevale Lon PID: 5658261

Florida International University

MAN 3025

Case Analysis Assignment #1.

The following case study revolves around Pam. She was a director of training at the Leadership Development Center (LDC), a large, Midwestern training company. LDC was known for their outstanding mid-level managerial programs, until the company’s top executives decided that it was about time to give a little bit more attention to the senior executive programs. The reason behind it being that if senior executives personally experienced and evaluated LDC’s training programs and techniques, they would more likely suggest them to their mid-level managers. This was a technique for getting more clients in the long-run.

As one of her responsibilities, Pam planned the launch of the new Senior Executive Leadership Program. Afterwards, she explained the program’s targets, goals and purpose to her boss and her peers. They did not have high expectations for the program in terms of profits. Some people said that the program would lose money but be compensated later by generating more participants for the mid-level managerial programs, and some others said that the new program would be a victim of financial break-even. However, they all agreed that no matter what, the new program had to make a very good impression of LDC.

To measure the program’s success, Pam came up with three steps. First by monitoring the number of participants attending the first senior-executive program. Pam determined that it would take 18 participants for the program to run neither a loss nor a profit. Secondly, participants should response a survey regarding their fulfillment with the program’s facilities, contents, instructors, etc. Lastly, LDC would keep an eye on the number of mid-level managers from the companies that attended the senior executive programs, with the goal of determining if the participation rate increased.

When preparing to launch the program, Pam noted that the...