Submitted by: Submitted by sarwatali6
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Words: 2719
Pages: 11
Category: Business and Industry
Date Submitted: 03/18/2016 12:12 AM
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Public relation strategy
Coca cola Belgium crisis
Public relation strategy
Coca cola Belgium crisis
Table of Contents
Situation Analysis3
Set campaign objective 3
Identify public3
Recommend a public relation strategy7
Other tactics8
Evaluation 10
Situation analysis
The brand of Coca Cola began as an exploratory beverage made by a drug specialist named John Pemberton, situated in Atlanta in the year of 1886. Each glass was sold for five pennies and he just sold around 9 glasses per day. After the death of Pemberton just two years after the fact yet the Coca Cola brand kept on picking up force. Today, Coca Cola has extended to more than 500 unique brands with around serving of 1.7 billion consumed each day everywhere throughout the world.
On June fourteenth, 2009 media news around the globe started to report many "poisonings" as an aftereffect of drinking Coca Cola items. A few youngsters in Belgium were suffered and more than 100 understudies’ testified physical disease believed to be brought on by Coca Cola sipped by cans that had smell of foul all things considered. In the meantime, several customers were whining of an abnormal taste and shade of packaged Coca Cola. The Health Ministry of Belgian requested for all Coca Cola items to be expelled from the business sector. A few different nations then took action accordingly.
Now as per crises Coca Cola Company needs a strong PR strategy to overcome the crisis they faced.
Campaign objective
Without using their division of marketing, Coca Cola coordinated with all solicitations by the Health Ministry. Along these lines, their initial strategy of PR was an illustration of the theory of apologia. After the boycott was lifted on June 22nd, they reacted with a campaign of solid picture reclamation.
* On June thirteenth, an announcement was discharged from the Coca Cola Company CEO (Doug Ivester) where he reported...