Marketing Plan

Social Media Marketing Plan

Sa Vang

Pamela Zipfel

BU 216 Social Media

Herzing University

January 29, 2016

Week 1 (Group 4)

Purpose of Social Media Marketing Campaign for the Apple IPhone 6:

* spread word about how the Apple IPhone 6 is thinner, bendable, and larger through users' existing social networks - networks work

* Promote public discussion of the Apple IPhone 6 in slightly more friendly format.

* Draw attention to the Apple’s IPhone 6 content/updates/needs – so people can post/tweet about it!

* outreach to more community groups through their own FB/Twitter presences

Target Market

Some of the ways to identifies prospective target audience includes the following components:

Demographic:

* Age (13 + years of age/baby boomers/)

* Gender (Male/Female)

* Marital Status (single/married/divorce)

* Occupation (people who are seeking for work/individuals who are currently employed)

* Religion (open to all aspects of religions/cultures/beliefs)

* Income (open to all individuals)

* Social Status (open to all social class level which includes such as low-class, mid-class, or high-class)

Psychographic:

* Lifestyle (consumers interest, passion, and activities)

* Attitude (consumers reactions)

* Perceptions (consumers perspective/beliefs)

* Personality (consumers behavior buying decision)

* Adopter category (advocate players, researchers, followers, subscribers, and fans)

Consumption/Use Patterns:

* Buying motives (what kind of things that interest, inspire, or motivate consumers to buy)

* When, where and how they buy (Fortune 500 Companies includes retails/merchandise stores such as Target, Walmart, or Best Buy)

* Usage rate (how much/often do consumers use electronic devices such as Apple IPhone 6)

* How often they buy (Apple IPhone 6 sales percentage rate of the worldwide cell phone market is between 20% and 40%)

* Types of important buying situations

* Who makes...