Tata Motor

1.0 Primary Problems:

The essential issue of Tata Motors (TM) is the lacking of key arranging that is hindering to their general execution and piece of the overall industry appeared consistently. (Bloomberg Business, 2014) Without appropriate planning, the choices made are reflected inadequately through the balance sheets (Tata Motors, 2014). Therefore it leaves Tata Motors poor management to be questionable.

2.0 Secondary Problems:

By acquiring Jaguar Land Rover from Ford, Tata Motors have managed to increase sales and profit (Reuters India, 2014) However, their in-house brand Tata Nano was neither fairing great in India, nor overseas exports. Where this could have been an outcome as a lack of leadership planning which lead Tata Motor into disarray without any proper direction, driving Tata Motor hard to succeed.

2.1 Short Term: Safety Concerns and Qualities over Tata Nano

Due to the issues emerging from the safety aspects of the low-cost vehicle, where the vehicle was caught on fire, sales for Tata Motor’s Nano car plunge underneath expected numbers amid 2010 (Kinetz, 2010). Moreover, the nature of cars produced by Tata Motors is rather lacking as there has been several recalled, outstandingly the Tata Nano (Woodyard, 2011). Hence, this does not only affect the wellbeing measure towards the consumer in India likewise, it could cripple the eventual fate of Tata Motors.

2.2 Negative Branding & Failed Positioning of Tata Nano

When Tata Nano was launched in India, it was the world’s inexpensive vehicle, where it would supplant larger part of the Indians two wheel vehicles possessed by the working class. With the starting thought of giving the masses moderate and more secure choice method of transport before street mishaps, Tata Motor has disregarded the desires of the purchaser. As Tata Nano was situated as financially savvy and moderate shoddy vehicle, this outcome driving customer to have the view of being poor (Kalia, 2015) Thus, this has dismissed...