Essay

Student Self-administered case study

Leadership: Management 

Lessons from McDonald's

Case duration (Min):

45-60

Organizational Behaviour (OB)

Principles of Management (PoM)

Leadership in organizations

Motivation and Performance Management

Worldwide

Case summary:

Whilst the interview is 

with an employee from 

McDonalds, the case is 

applicable to many 

industries. The case 

provides a platform for 

discussion about 

leadership and 

management at a high 

level.

Efficiency is about how the organisation uses its resources to undertake activities and we note that‐some companies 

are able to get more out of their resources than others.  In the case of human resources, this is achieved through 

motivation.

This case briefly explores the concepts of leadership and management and will focus on leaders’ and what they can 

do to influence and persuade followers to act in ways that help the organization attain its goals.

Learning objectives:

Identify how leaders and managers might Influence the behaviour of others

Case problem:

What should leaders and managers do in order to achieve goals through the behaviour of 

others?

Restaurants

Company 

McDonald's

Page 1

Case media Copyright 2006, by The McGraw-Hill Companies Inc. All rights reserved. - Case study © Dr Phil Kelly 2009

First, if you are taking a taught management course then consult with your tutor and ensure that the case has not been scheduled into a teaching class or

tutorial. If it has not:

1. Play/ read the media associated with the case. You may need to access the Internet and enter a URL to locate any video clips.

2. Attempt the Case study questions.

Consider attempting the case study as a group exercise; you could form a study group with fellow students.

3. Check the suggested answers - remember these are suggestions only and there are often many possible answers.

Discuss questions and answers with other students.

4. If you feel your answer(s) were weak then consider reading the relevant suggested...