New Product Development

Water Cooling Stick

“Freeze the summer”

Prepared for/Submitted to-

Dr. Munshi Naser Ibne Afzal

Senior Lecturer

(Bachelor of Business Administration)

Prepared by/Submitted by-

BUS 305 (Section 1)

Date: 12-08-2014

Table of Contents

No. | Title | Page Number |

1.1 | Executive Summary | 03 |

1.2 | Introduction | 03 |

1.3 | Current Status | 03 |

1.4 | Competition | 03 |

1.5 | Gap | 03 |

1.6 | Market Research | 03 |

1.7 | Analysis | 03-07 |

1.8 | Networking | 07 |

1.9 | Marketing Plan | 07-08 |

1.10 | Design and Development | 08 |

1.11 | Manufacturing and Operation Plan | 08 |

1.12 | Sustainability and Impact | 08 |

1.13 | Critical risks, problem and assumption | 09 |

1.14 | Financial Plan | 09 |

1.15 | Proposed Company Offering | 09 |

1.16 | Conclusion | 09 |

1.17 | Appendix | 10-11 |

1.1 Executive summary: This project is about a new and innovative product which is“water Cooling Stick” under the title of “Freeze the Summer”. It runs through electricity and will give refreshing ice water in just 15 minutes. Not only that, there will be an adapter connecting to it so that it can give undisrupted service for 2 hours. Don’t think of those places where electricity is not available because the stick is provided with a small solar box containing 3small solar panel. For this product the target market will be the electronic market. For this product we have chosen middle class and lower class people as our target customer as most of them are beyond the buying ability of a refrigerator or other water cooling system. To get a possible market overview we have done a survey which expresses the acceptance of the product, possible price, best features etc.

For networking he have chooses 2 Refrigerator manufacturing and selling company of Bangladesh whom we are assuming to have maximum outlet in all over the country.

We are also attaching a survey Question with the project paper for your better understanding.

1.2...