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Date Submitted: 03/26/2016 02:50 AM
Business
Information
Systems
Management
Final Report
Submission
INFORMATION
SYSTEMS AT
FLIPKART
GROUP 9 SECTION D
189: ANNAN AGGARWAL
199: DEEPAK KUMAR
YADAV
209: NELISENT PURTI
219: RAMKUMAR D
229: SHRUTI PANDEY
239: VENNAM ANAND
Table of Contents
1. Company Background
2. Case Facts – Information Systems at Flipkart
3. Effectiveness of Information Systems & its Analysis
3.1 Information System Decision Making
3.2 Enabling Technologies for Digitisation
3.2.a Information Security at Flipkart
3.2.b Mobile Technology at Flipkart
3.2.c IT Infrastructure at Flipkart
3.3 IS Strategy & Ethical Considerations
3.4 Business Processes & IS Development
4. Recommandations
5. Références
Information Systems at Flipkart
Company Background
Founded by Sachin Bansal & Binny Bansal in 2007; the company was started as a price comparison website for
customers. Gradually, driven by the market scenario and the promising scenario of e-commerce in India, the
company entered into the retail business by selling books online. They were generally priced lower than
competition and also gave innovative and creative bookmarks for free along with the books they sold. They
perceived internet as a means to provide an alternative for people of India to shop. Gradually, as the traffic to the
website increased and the reach in terms of customers improved, Flipkart started selling new products in General
Merchandise category and consequently entered into Electronics, Lifestyle, FMCG etc. Today, Flipkart sells more
than 1 million different products through its website.
Flipkart can be credited with establishing a new market for e-commerce in India and changing the way India
shops. They have come up with innovative and unique solutions pertinent to India’s market like Cash on Delivery,
Flipkart First, customer service and offering discounts on specific sale days like The Big Billion Day & the Big
App Shopping Day etc. Flipkart provided its services as a...